Why does not everybody purchase fair trade products? The question of the fairness of fair trade products’ consumption for consumers
Virginie Diaz Pedregal & Nil Özçağlar-Toulouse. Paper published in International Journal of Consumer Studies 35 (2011) 655–660.
Current statistics show that more than three out of four people in France have heard about fair trade. However, fair trade goods are purchased in significantly higher proportions by executive class people, individuals with a postgraduate education, urban dwellers and high-income earners. Why does not everybody purchase fair trade products? An important question follows: is fair trade not really fair for consumers?… >> continue reading