Content with keyword: identity

Russell Belk – Un chercheur « sacré »

livre-belkNil Özçaglar-Toulouse, Ahmed Benmecheddal (2016)

Belk est aujourd’hui l’un des plus productifs et influents chercheurs au monde. Malgré sa production gigantesque, et même si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est aisé d’identifier des axes forts dans ses publications, qui seront autant de sections dans ce chapitre : (1) Les premiers pas : de la consommation situationnelle à la consommation symbolique ; (2) Sacré et profane ; (3) Identité du consommateur ; (4) Influence de la culture dans l’ère de la globalisation ; (5) Don, partage et consommation ; et enfin, (6) Matérialisme et désir.… >> continue reading

Becoming sensory disabled: Exploring self-transformation through rites of passage

mannequin-boisAnthony Beudaert, Nil Özçağlar-Toulouse, MeltemTüreb (2016). Published in Journal of Business Research Volume 69, Issue 1, January 2016, Pages 57-64.

Based on Van Gennep’s framework of rites of passage, this research examines the self-transformation process of consumers who acquire a sensory disability. The analysis of 15 in-depth interviews reveals a complex three-stage process. With the onset of disability, individuals experience a forced withdrawal from their consumption activities. This withdrawal gives way to liminality of undetermined duration, nurtured by consumers’ memories of the past, sufferings in the present, and fears of the future.… >> continue reading

Negotiating identity reconstruction through consumption: An analysis of the experiences of consumers with acquired sensory impairments

Anthony Beudaert, Nil Özçaglar-Toulouse, and Meltem Türe (2015). Published in R.W. Belk, J.B. Murray et A. Thyroff, Research in Consumer Behavior, vol. 17, Routledge, pp. 349-366.

mannequin-boisPurpose: This paper aims at revealing the process of identity reconstruction for individuals who have acquired sensory disabilities, as well as the contribution of consumption to this process.

Methodology/approach: The data was collected through both interviews conducted in France and autobiographical accounts.

Findings: When disability occurs, individuals go through a rite of passage that shapes their identity reconstruction process.… >> continue reading

Marketing Management: A Cultural Perspective

Book edited in 2012 by Lisa Penaloza, Nil Özçağlar-Toulouse and Luca Massimiliano Visconti.

book-marketing-managementCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.… >> continue reading

Exogamous weddings and fashion in a rising consumer culture: Kabyle minority dynamics of structure and agency

Nacima Ourahmoune & Nil Özçağlar-Toulouse. Paper published in Marketing Theory 2012 12: 81.

This study critically explores the intersection of fashion consumption, gender, and wedding ceremonies in contemporary Algeria. The specific research location offers the opportunity to investigate a Western minority, the Kabyle people, living in an Arabo–Islamic country, which provides a broader spectrum of analysis and enriches understanding of the role of fashion in consumers’ identity project construction. An interpretive analysis of consumer fashion discourses and practices during wedding ceremonies suggests that rising material aspirations play a significant role and reflect marked transformations among the elite.… >> continue reading

Ethnicity in the Study of the Consumer: an Overview

Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Marie-Hélène Fosse-Gomez, Maud Herbert and Sondes Zouaghi. Paper published in Recherche et Applications en Marketing, 24(4), p.57-76, 2009.

This article discusses the work on ethnicity as a social construct. It traces the evolution of research on this theme by proposing to distinguish two major approaches that reflect epistemological and methodological orientations. These approaches are distinguished according to whether they consider ethnicity as a feature or as a resource.… >> continue reading

Towards an Understanding of Consumption Objectors

Marie-Hélène Fosse-Gomez & Nil Özçağlar-Toulouse. Paper published in European Advances in Consumer Research, Volume 8, 2008.

This article studies the topic of meaning in consumption practices that are related to the critics of consuming society. In a postmodern world characterized by symbolism in consumption and a global « crisis of meanings », a deep critical posture of consuming society is studied through its contribution to identity construction processes among « very responsible » consumers whom we refer to as « consumption objectors. … >> continue reading