4th Transformative Consumer Research Conference in Lille (May 2013)

For its fourth edition in 2013, the Transformative Consumer Research Conference has crossed the Atlantic for the first time and taken place in Lille at SKEMA Business School. Lille was chosen to broaden participation in this international event and grow enthusiasm for the TCR movement.

I had the pleasure to co-chair the conference with Prof. Jim Burroughs. I would like to express my gratitude to the Association for Consumer Research (ACR), to Conseil Régional Nord-Pas de Calais, Université Lille 2 and SKEMA Business School who sponsored the event.… >> continue reading