Ahmed Benmecheddal , Nil Özçaglar-Toulouse (2015). Published in Anastasia E. Thyroff , Jeff B. Murray , Russell W. Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior, Volume 17) Emerald Group Publishing Limited, pp.111 – 128.
The goal in this research is to offer a new interpretation of activism by focusing not on the various ideologies but on the order of worth that coordinates activism.
Ethnographic approaches of participant observation and nondirective interviewing were the methods used in this study.… >> continue reading
PhD student from 2012 to 2015 on social movements and consumption.
He successfully defended his Thesis on 11 December 2015 ‘Comprendre les actions militantes anticonsuméristes : une approche par la théorie des conventions’.
My research under the supervision of Prof. Nil Özcağlar-Toulouse focused on market dynamics, including market developments, and the influence of different actors (consumers, producers, marketers) in the formation of market structures. Drawing from sociological and anthropological concepts, I was particularly interested in the relationship between consumer movements and the marketplace.
… >> continue reading