Content with keyword: disabled

Becoming sensory disabled: Exploring self-transformation through rites of passage

mannequin-boisAnthony Beudaert, Nil Özçağlar-Toulouse, MeltemTüreb (2016). Published in Journal of Business Research Volume 69, Issue 1, January 2016, Pages 57-64.

Based on Van Gennep’s framework of rites of passage, this research examines the self-transformation process of consumers who acquire a sensory disability. The analysis of 15 in-depth interviews reveals a complex three-stage process. With the onset of disability, individuals experience a forced withdrawal from their consumption activities. This withdrawal gives way to liminality of undetermined duration, nurtured by consumers’ memories of the past, sufferings in the present, and fears of the future.… >> continue reading

Negotiating identity reconstruction through consumption: An analysis of the experiences of consumers with acquired sensory impairments

Anthony Beudaert, Nil Özçaglar-Toulouse, and Meltem Türe (2015). Published in R.W. Belk, J.B. Murray et A. Thyroff, Research in Consumer Behavior, vol. 17, Routledge, pp. 349-366.

mannequin-boisPurpose: This paper aims at revealing the process of identity reconstruction for individuals who have acquired sensory disabilities, as well as the contribution of consumption to this process.

Methodology/approach: The data was collected through both interviews conducted in France and autobiographical accounts.

Findings: When disability occurs, individuals go through a rite of passage that shapes their identity reconstruction process.… >> continue reading

PhD student: Anthony Beudaert [completed]

phd-a-beudaertPhD student from 2014 to 2018 on disabled consumers, he successfully defended his thesis « Vers une meilleure compréhension du vécu du consommateur en situation de handicap sensoriel » in 2018 and was finalist for Best PhD of the French Marketing Association Award.

My research under the supervision of Prof. Nil Özçağlar-Toulouse focused on sensory disability.

Although disabled consumers are mainly studied through the lens of stigma, this research aimed to deepen our understanding of the subjective and experiential aspects of their consumption.

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Presentations on the consumption of disabled people

List of presentations at scientific conferences dealing with the consumption of disabled people.


  • BEUDAERT A., ÖZÇAĞLAR-TOULOUSE N. and GOULD S.J. (2019), Towards a theory of experiential mediation: An illustration through the case of visually impaired consumers, 10ème EIASM Interpretive Consumer Research Workshop, Lyon, 9-10 mai.
  • BEUDAERT A., ÖZÇAGLAR-TOULOUSE N. and TURE M. (2015), Becoming sensory disabled: A transformation of identity and its possible achievement through consumption, 10thConsumer Culture Theory Conference, June 18-21, Fayetteville.
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