Content with keyword: ethnography

The Formation of Consumer Activism: Context and Meanings of an Activist Order

Ahmed Benmecheddal , Nil Özçaglar-Toulouse  (2015). Published in Anastasia E. Thyroff , Jeff B. Murray , Russell W. Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior, Volume 17) Emerald Group Publishing Limited, pp.111 – 128.

illustration-caddieThe goal in this research is to offer a new interpretation of activism by focusing not on the various ideologies but on the order of worth that coordinates activism.

Methodology/approach

Ethnographic approaches of participant observation and nondirective interviewing were the methods used in this study.… >> continue reading

PhD student: Stéphanie Toussaint [completed]

phd-s-toussaintPhD student from 2012 to 2016 on the contextualisation of consumption places.

She successfully defended her Thesis in 2016 ‘Contextualization of Consumption Spaces: Collaborative Workplaces and Consumers’ Well-being’.

I have been a doctoral candidate at the IMMD-Université Lille 2 under the supervision of Prof. Nil Özçağlar-Toulouse and co-supervision with the Louvain School of Management (Université catholique de Louvain – Belgium). My research focused on various aspects of space and place consumption, by questioning the way they are accessed and experienced.

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