Content with keyword: activism

The Formation of Consumer Activism: Context and Meanings of an Activist Order

Published on 13/07/2015 - Category: , - Keywords: , ,

Ahmed Benmecheddal , Nil Özçaglar-Toulouse  (2015). Published in Anastasia E. Thyroff , Jeff B. Murray , Russell W. Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior, Volume 17) Emerald Group Publishing Limited, pp.111 – 128.

illustration-caddieThe goal in this research is to offer a new interpretation of activism by focusing not on the various ideologies but on the order of worth that coordinates activism.

Methodology/approach

Ethnographic approaches of participant observation and nondirective interviewing were the methods used in this study.… >> continue reading

PhD student: Ahmed Benmecheddal [completed]

Published on 01/09/2012 - Category: - Keywords: ,

phd-a-benmecheddalPhD student from 2012 to 2015 on social movements and consumption.

He successfully defended his Thesis on 11 December 2015 ‘Comprendre les actions militantes anticonsuméristes : une approche par la théorie des conventions’.

My research under the supervision of Prof. Nil Özcağlar-Toulouse focused on market dynamics, including market developments, and the influence of different actors (consumers, producers, marketers) in the formation of market structures. Drawing from sociological and anthropological concepts, I was particularly interested in the relationship between consumer movements and the marketplace.

… >> continue reading