L’ethnicité : fabrique marketing
Book edited by Amina Béji-Bécheur and Nil Özçağlar-Toulouse published in 2012 by Editions EMS Management & Société (France).
Cet ouvrage collectif, fruit d’un projet de recherche financé par l’ANR, propose d’explorer le rôle des consommateurs, des entreprises et des institutions dans la fabrique de l’ethnicité. Après avoir clarifié les concepts, leur origine et leur mesure, la deuxième partie étudie comment le marché s’approprie l’ethnicité et la troisième partie appréhende la construction de formes identitaires proches telles que le régionalisme, le cosmopolitisme ou la « seconde » génération.… >> continue reading
PhD student from 2012 to 2016 on the influence of religion and post-communism ideology on Korean youth consumption.
PhD student from 2012 to 2016 on the contextualisation of consumption places.
This article illustrates the use of researcher introspection prior to undertaking a sensitive research project. We first describe the research design. The contributions of introspection in relation to the concept of ethnicity are then clarified: (1) the feeling of belonging to an ethnic group (or ethnicity) is experienced only through social interaction; and (2) ethnicity is an ongoing process that is organized around self-protection tactics.… 
The present study explores the constraining forces to reducing greenhouse-gas emissions (GHG) via alternative and/or reduced consumption. The analysis of introspection, netnography, ethnographic work, and 18 interviews demonstrates that needs are not innate human requirements and that consumers are not free and autonomous agents able to incorporate reduced or alternative consumption within their lifestyles.… 
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.