Søren Askegaard & Nil Özçaglar-Toulouse (2011). Paper published in Consumption Markets & Culture, 14:3, 217-222.
During the second half of the twentieth century, the expansion in processes of migration has been an essential element in the being and the becoming of political and economic globalization, of globalizing and glocalizing consumer cultures, and of new encounters of collaborations and conflicts worldwide. As such, it has reframed the demographic, social, and economic landscapes of developed as well as developing countries.… >> continue reading
List of presentations at scientific conferences dealing with ethnicity, acculturation and cross-cultural issues in consumption (particularly related to immigrant populations).… >> continue reading
Manel Hadj Hmida, Nil Özçağlar-Toulouse and Marie-Helene Fosse-Gomez. Paper published in Advances in Consumer Research, Volume 36, 2009.
This investigation focuses on the role of the media in the acculturation processes of Maghrebins in France. It seeks to assess the extent to which the media are an agent for acculturation in this specific immigrant population. We carried out thirteen in-depth interviews with a varied sample group, using an interpretative approach. We considered three types of media in this research: the ‘French’ media, the ‘Arab’ media, and the ‘ethnic’ media produced in France but directed at the Maghrebins.… >> continue reading
This project supported by the French Agence Nationale de la Recherche (National Research Agency) between 2007 and 2010 has focused on the concept of ethnicity in consumption. Immigrant communities from Maghreb and Turkey in France have been analysed, with the aim to understand how consumption practices relate to identity and acculturation processes.
The support from ANR has been particularly useful to establish a network of researchers from varied fields and enable intercultural comparisons.… >> continue reading
Most of my research is directed at consumer experiences and practices, examined from a cultural perspective.
Consumer culture appears as a consequence of the relational dynamic among consumers, institutions (companies, NGOs, etc.), and the meanings given by consumers to products, companies and brands.
The theoretical perspective adopted – ‘Consumer Culture Theory’ (CCT) – thus addresses consumption in accordance with its sociocultural, experiential and symbolic aspects, using interpretative analyses.
CCT is today an international interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives of consumer behavior.… >> continue reading