Deirdre Shaw, Robert McMaster, Cristina Longo, Nil Özçaglar-Toulouse (2017). Published in Marketing Theory.
This article seeks to develop an empirically grounded theorization of care. Current care theory tends to be conceived along philosophical, psychological and labour dimensions, with much of the literature focusing on caring labour and, therefore, invoking a productionist orientation.
By contrast, our focus on consumption suggests a reorientation in conceptualizing care to more fully apprehend the nuances of care neglected in a consumption context.… >> continue reading
Nil Özçağlar-Toulouse, Amina Béji-Bécheur and Patrick E. Murphy. Paper published in Journal of Business Ethics, December 2009, Volume 90, Issue 4 Supplement, pp 589-606.
Fair trade aims at humanising the capitalist economy by serving the community, instead of simply striving for financial profit. The current fair trade sector is an excellent example of an innovation where networks based on ethical principles can help to effectively serve this market. Our analysis is based on 48 interviews amongst fair trade innovators in France and illustrates the advent of a new type of entrepreneur, one that is grounded in the social and solidarity economy (SSE).… >> continue reading
Chapter written in Consumer Culture Theory, Research in Consumer Behavior, Volume 11. A book edited by John F. Sherry, Jr. and Russell W. Belk (June 2007, Ed. Emerald).
Book website: http://books.emeraldinsight.com/display.asp?K=9780762314461
… >> continue reading