Welcome to my website www.not-marketing.fr. This is not a marketing website… or maybe it is!
I am a Professor of marketing at the University of Lille Nord de France and SKEMA Business School. I have been a regular visiting professor at the University of Wuhan, China and at the University of Galatasaray, Turkey.
My research topics focus on theoretical issues in transformative research and in consumer culture theory (consumer resistance, ethical consumption, acculturation, identity projects); social marketing and public policy implications (e.g. immigration, fair trade, sustainable development).
My research has appeared in several journals, such as Recherche et Applications Marketing, Revue Française de Gestion, Décisions Marketing, Marketing Theory, Consumption, Markets and Culture, Journal of Business Research, Journal of Business Ethics and Journal of Marketing Management. I also served as an editor for the books Marketing management: a cultural perspective (2012, Routledge) and Le commerce équitable: entre utopie et marché (2008, Vuibert).
I am currently Head of the MERCUR Research Center (25 researchers, € 300.000 budget, from 2011 to present) and Editor in chief of the journal Recherche et Applications en Marketing. I am a co-founder and former president of FairNESS (Network on Exchanges in Social Sciences) and a member of the ACR and AFM. I am also serving on the editorial review board of the journals Consumption, Markets and Culture, Décisions Marketing, Perspectives Culturelles de la Consommation and Journal of Marketing in Brazil. I remain active in the French Marketing Association, the Association for Consumer Research, and the Association for Consumer Culture Theory.
- a PhD in Marketing (Université Lille 2, France). « Contribution of the concept of identity to the understanding of responsible consumer behavior : application to the consumption of fair trade products » (in French, 2005)
- two MBAs in Management and Service Marketing (Université Lille 2, France).
In 2011, I passed the French national examination to become a full University Professor (concours externe de l’Agrégation).
On this website, you can access my recent research projects and activities, abstracts of my published papers and other information. Thanks for your visit!