Chapters and editorials

Russell Belk – Un chercheur « sacré »

livre-belkNil Özçaglar-Toulouse, Ahmed Benmecheddal (2016)

Belk est aujourd’hui l’un des plus productifs et influents chercheurs au monde. Malgré sa production gigantesque, et même si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est aisé d’identifier des axes forts dans ses publications, qui seront autant de sections dans ce chapitre : (1) Les premiers pas : de la consommation situationnelle à la consommation symbolique ; (2) Sacré et profane ; (3) Identité du consommateur ; (4) Influence de la culture dans l’ère de la globalisation ; (5) Don, partage et consommation ; et enfin, (6) Matérialisme et désir.… >> continue reading

The Formation of Consumer Activism: Context and Meanings of an Activist Order

Ahmed Benmecheddal , Nil Özçaglar-Toulouse  (2015).

illustration-caddieThe goal in this research is to offer a new interpretation of activism by focusing not on the various ideologies but on the order of worth that coordinates activism.


Ethnographic approaches of participant observation and nondirective interviewing were the methods used in this study.


Drawing on the order models (Boltanski & Thévenot, 1991), the authors introduce the existence of an “activist order.” This order is composed of rules that coordinate activists’ practices.… >> continue reading

Taking the Transformative Consumer Research movement global

Nil Özçağlar-Toulouse and James E. Burroughs. Introduction to the special issue on transformative consumer research of Journal of Marketing Management, 30:17-18, 1723-1727.

It has now been almost 10 years since David Mick beseeched the consumer research community to do better in terms of looking out for the welfare of the consumer and not just their own academic interests. Since Mick’s plea, a grass-roots movement has taken hold within consumer research, one with little formal structure and even fewer formal roles.

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La grande distribution face aux mouvements anti-consuméristes

Chapter written with Ahmed Benmecheddala in Repenser le commerce : vers une perspective socio-culturelle de la distribution (September 2014, ed. Collin-Lachaud I, Cormelles-Le-Royal, EMS Societing).

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Institutionalization of sustainable development and emergence of sustainable marketing

Amina Béji-Bécheur and Nil Özçaglar-Toulouse. Editorial in Recherche et Applications Marketing, 2014, 29(3) 3-9.

Sustainable development is now introduced into discourses as an alternative and legitimate model to address one of the problems of our modern times: it is high time we combined both economic development and the preservation of natural resources, social rights and equity in the distribution of created wealth (…)

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L’institutionnalisation du commerce équitable : l’émergence d’une législation relative à un commerce « différent »

Chapter written by Virginie Diaz Pedregal and Nil Özçağlar-Toulouse in Traduire nos responsabilités planétaires Recomposer nos paysages juridiques, a book edited by Christoph Eberhard (Fev. 2009, Ed. E. Bruyant).

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