Content with keyword: transformative consumer research

« Bien-être » and well-being in consumption: a comparative analysis

Hélène Gorge, Nil Özçaglar-Toulouse, and Stéphanie Toussaint. Paper published in Recherche et Applications Marketing (2015).

This paper offers a critical comparison between the work of various researchers about the French-speaking « bien-être du consommateur » with the literature on Transformative Consumer Research which focuses on the concept of well-being. First, we propose a synthesis of the two perspectives and their main themes. Second, we question the cultural background of each research approach.… >> continue reading

Taking the Transformative Consumer Research movement global

Nil Özçağlar-Toulouse and James E. Burroughs. Introduction to the special issue on transformative consumer research of Journal of Marketing Management, 30:17-18, 1723-1727.

It has now been almost 10 years since David Mick beseeched the consumer research community to do better in terms of looking out for the welfare of the consumer and not just their own academic interests. Since Mick’s plea, a grass-roots movement has taken hold within consumer research, one with little formal structure and even fewer formal roles.

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Expériences de consommation des individus pauvres en France: apports du Bas de la Pyramide et de la Transformative Consumer Research

Hélène Gorge & Nil Özçağlar-Toulouse. Paper published in Décisions Marketing n°72, Octobre-Décembre 2013.

Consumption experiences of French poor people: knowledge from the Bottom of Pyramid and the Transformative Consumer Research

illustration-cashThis article puts into perspective the challenges of the two existing approaches on poverty: the Bottom of Pyramid and the Transformative Consumer Research. To do so, we explore the experiences of French poor people, a recent category of consumers in marketing.… >> continue reading

4th Transformative Consumer Research Conference in Lille (May 2013)

For its fourth edition in 2013, the Transformative Consumer Research Conference has crossed the Atlantic for the first time and taken place in Lille at SKEMA Business School. Lille was chosen to broaden participation in this international event and grow enthusiasm for the TCR movement.

I had the pleasure to co-chair the conference with Prof. Jim Burroughs. I would like to express my gratitude to the Association for Consumer Research (ACR), to Conseil Régional Nord-Pas de Calais, Université Lille 2 and SKEMA Business School who sponsored the event.… >> continue reading

PhD student: Hélène Gorge [completed]


PhD student from September 2011 to December 2014 on the consumption status of working poors. Hélène successfully completed her thesis, received the highest honors for her defense and several awards (ACR Steth PhD Award 2014, Best PhD dissertation for Doctoral Collegium North of France 2015).

My thesis under the supervision of Prof. Nil Özçağlar-Toulouse was entitled Belonging to the consumer society while being a working poor: A socio-historical approach of the construction of the poor consumer figure.

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