Content with keyword: globalisation

PhD student: Nguyen Nhat Nguyen [completed]

phd-n-nhatnguyenPhD student from 2012 to 2016 on the influence of religion and post-communism ideology on Korean youth consumption.

He successfully defended his thesis in 2016 ‘Dynamique de l’interaction entre formes culturelles globales et locale : Étude ethnographique multi-site de la consommation musicale chez les jeunes Vietnamiens’.

As a 3rd year PhD candidate in marketing at University of Lille Nord de France / Skema business school under the supervision of Prof. Nil Özçaglar-Toulouse, as well as a personal fan of Korean popular music (K-Pop), I investigated the empowerment of K-Pop which is considered as “dominated” by American pop music (A-Pop).

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