The Formation of Consumer Activism: Context and Meanings of an Activist Order
Ahmed Benmecheddal , Nil Özçaglar-Toulouse (2015). Published in Anastasia E. Thyroff , Jeff B. Murray , Russell W. Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior, Volume 17) Emerald Group Publishing Limited, pp.111 – 128.
The goal in this research is to offer a new interpretation of activism by focusing not on the various ideologies but on the order of worth that coordinates activism.
Ethnographic approaches of participant observation and nondirective interviewing were the methods used in this study.… >> continue reading