Hélène Gorge, Maud Herbert, Nil Özçglar-Toulouse and Isabelle Robert. Paper published in Journal of Macromarketing 1-12 (2014).
This article introduces the concept of sufficiency, its specific dual nature (voluntary and obliged), and its collective implications to the literature on sustainability. Sufficiency implies a reorganization of consumption priorities and is introduced by a discussion of consumerism and the dominant social paradigm. Long interviews with sufficient people show the complexity of the construct, which creates semantic oppositions around the notion of having (everything vs.… >> continue reading
Amina Béji-Bécheur and Nil Özçaglar-Toulouse. Editorial in Recherche et Applications Marketing, 2014, 29(3) 3-9.
Sustainable development is now introduced into discourses as an alternative and legitimate model to address one of the problems of our modern times: it is high time we combined both economic development and the preservation of natural resources, social rights and equity in the distribution of created wealth (…)
Read full text on: http://rme.sagepub.com/content/29/3/3.full.pdf+html
… >> continue reading
Hélène Cherrier, Mathilde Szuba & Nil Özçağlar-Toulouse (2012). Paper published in Journal of Marketing Management, 28:3-4, 397-419.
The present study explores the constraining forces to reducing greenhouse-gas emissions (GHG) via alternative and/or reduced consumption. The analysis of introspection, netnography, ethnographic work, and 18 interviews demonstrates that needs are not innate human requirements and that consumers are not free and autonomous agents able to incorporate reduced or alternative consumption within their lifestyles.… >> continue reading
Chapter written by Benoît Petitprêtre, Nil Özçaglar-Toulouse and Jean-Louis Pernin in Dictionnaire du commerce équitable, book edited by Vivien Blanchet and Aurélie Carimentrand (March 2012, édition Quae).
Book website: http://www.quae.com/fr/r1489-dictionnaire-du-commerce-equitable.html… >> continue reading
This research project is supported by Conseil régional Nord-Pas-Calais and ADEME (the French Agency for Environment and Energy Conservation). It involves 3 regional research centers: Ceraps (Lille 2), Clersé (Lille 1) and LSMRC (Lille 2). A network of institutional and civil society partners is associated to the project.
Beyong energy efficiency and renewables, ‘energy sufficiency’ can play an important role in achieving a ‘Factor 4’ reduction in fossil fuel consumption. This project aims at better understanding and collecting practices related to energy sufficiency in the French Nord Pas de Calais region.… >> continue reading
Chapter written in Petit bréviaire des idées reçues en management, a book edited by Anne Pezet and Samuel Sponem (March 2010, Ed. La Découverte).
Book website: http://www.editionsladecouverte.fr/catalogue/index-Petit_breviaire_des_idees_recues_en_management-9782707160140.html
… >> continue reading
List of presentations related to sustainable and responsible consumption practices among consumers (for specific presentations on fair trade, click here).… >> continue reading
Nil Özçağlar-Toulouse. Paper published in Recherche et Applications en Marketing, Volume : 24, Numero :3/2009, Pages : 3-23.
Current ethical, social and environmental concerns are reviving the topic of meaning in consumption practices. In order to improve our understanding of responsible consumers, this article studies the meaning of responsible consumption using the method of narratives and a structural analysis. The results show a set of common features among narrators: escaping ill-being, searching for the authentic self, avoiding isolation and controlling one’s own life.… >> continue reading
Interview published in Nouveau Consommateur n°19 (mai-juin 2008).
The interview (in French) can be accessed here.… >> continue reading
Article written with Deirdre Shaw and Edward Shiu and published in the French magazine La Revue Durable (n°14, septembre-octobre 2005).
Available (in French) on: http://www.larevuedurable.com/fr/economie/719-comprendre-les-attitudes-des-consommateurs-face-au-commerce-equitable-.html… >> continue reading