Russell Belk – Un chercheur « sacré »

Published on 19/05/2016 - Category: - Keywords: , ,

livre-belkNil Özçaglar-Toulouse, Ahmed Benmecheddal (2016)

Belk est aujourd’hui l’un des plus productifs et influents chercheurs au monde. Malgré sa production gigantesque, et même si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est aisé d’identifier des axes forts dans ses publications, qui seront autant de sections dans ce chapitre : (1) Les premiers pas : de la consommation situationnelle à la consommation symbolique ; (2) Sacré et profane ; (3) Identité du consommateur ; (4) Influence de la culture dans l’ère de la globalisation ; (5) Don, partage et consommation ; et enfin, (6) Matérialisme et désir.… >> continue reading

Becoming sensory disabled: Exploring self-transformation through rites of passage

Published on 30/01/2016 - Category: - Keywords: , , ,

mannequin-boisAnthony Beudaert, Nil Özçağlar-Toulouse, MeltemTüreb (2016). Published in Journal of Business Research Volume 69, Issue 1, January 2016, Pages 57-64.

Based on Van Gennep’s framework of rites of passage, this research examines the self-transformation process of consumers who acquire a sensory disability. The analysis of 15 in-depth interviews reveals a complex three-stage process. With the onset of disability, individuals experience a forced withdrawal from their consumption activities. This withdrawal gives way to liminality of undetermined duration, nurtured by consumers’ memories of the past, sufferings in the present, and fears of the future.… >> continue reading

Negotiating identity reconstruction through consumption: An analysis of the experiences of consumers with acquired sensory impairments

Published on 17/12/2015 - Category: - Keywords: ,

Anthony Beudaert, Nil Özçaglar-Toulouse, and Meltem Türe (2015). Published in R.W. Belk, J.B. Murray et A. Thyroff, Research in Consumer Behavior, vol. 17, Routledge, pp. 349-366.

mannequin-boisPurpose: This paper aims at revealing the process of identity reconstruction for individuals who have acquired sensory disabilities, as well as the contribution of consumption to this process.

Methodology/approach: The data was collected through both interviews conducted in France and autobiographical accounts.

Findings: When disability occurs, individuals go through a rite of passage that shapes their identity reconstruction process.… >> continue reading

The Formation of Consumer Activism: Context and Meanings of an Activist Order

Published on 13/07/2015 - Category: , - Keywords: , ,

Ahmed Benmecheddal , Nil Özçaglar-Toulouse  (2015). Published in Anastasia E. Thyroff , Jeff B. Murray , Russell W. Belk (ed.) Consumer Culture Theory (Research in Consumer Behavior, Volume 17) Emerald Group Publishing Limited, pp.111 – 128.

illustration-caddieThe goal in this research is to offer a new interpretation of activism by focusing not on the various ideologies but on the order of worth that coordinates activism.

Methodology/approach

Ethnographic approaches of participant observation and nondirective interviewing were the methods used in this study.… >> continue reading

Editorial RAM 2015, 30(4), 3.

Published on 16/06/2015 - Category: - Keywords:

Editorial de Nil Özçaglar-Toulouse, Recherche et Applications en Marketing.

En ce dernier numéro de l’année 2015 marquant aussi le 30ème anniversaire de la revue Recherche et Applications en Marketing, il me revient le plaisir d’adresser des remerciements chaleureux et sincères à ceux sans qui cette revue ne pourrait exister. Ces remerciements vont tout d’abord aux fondateurs et à tous ses anciens rédacteurs en chef : Pierre-Louis Dubois (1986–1987), Joël Jallais (1988–1989), Bernard Pras (1990–1992), Alain Jolibert (1993–1998), Hubert Gatignon (1998–2000), Christian Pinson (2001–2008), Jean-Louis Chandon (2009–2010) et Joël Brée (2011–2014).

… >> continue reading

Editorial RAM (2015): Quelques nouveautés concernant RAM en 2015

Published on 22/01/2015 - Category: - Keywords:

Editorial de Nil Özçaglar-Toulouse, Recherche et Applications en Marketing.

La revue Recherche et Applications en Marketing fêtera bientôt ses 30 ans. A cette occasion, quelques nouveautés sont mises en place pour moderniser encore le fonctionnement de notre revue. Elles sont issues de notre collaboration intense avec SAGE.

Tout d’abord, les articles acceptés sont désormais accessibles sur les plateformes électroniques (« Online First ») avant même leur affectation à un prochain numéro et leur parution en version papier.

… >> continue reading

« Bien-être » and well-being in consumption: a comparative analysis

Published on 31/12/2014 - Category: - Keywords: , , ,

Hélène Gorge, Nil Özçaglar-Toulouse, and Stéphanie Toussaint. Paper published in Recherche et Applications Marketing (2015).

This paper offers a critical comparison between the work of various researchers about the French-speaking « bien-être du consommateur » with the literature on Transformative Consumer Research which focuses on the concept of well-being. First, we propose a synthesis of the two perspectives and their main themes. Second, we question the cultural background of each research approach.… >> continue reading

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