Hélène Gorge, Nil Özçaglar-Toulouse, and Stéphanie Toussaint. Paper published in Recherche et Applications Marketing (2015).
This paper offers a critical comparison between the work of various researchers about the French-speaking « bien-être du consommateur » with the literature on Transformative Consumer Research which focuses on the concept of well-being. First, we propose a synthesis of the two perspectives and their main themes. Second, we question the cultural background of each research approach.… >> continue reading