Consommateurs (in Dictionnaire du commerce équitable)
Chapter written by Benoît Petitprêtre, Nil Özçaglar-Toulouse and Jean-Louis Pernin in Dictionnaire du commerce équitable, book edited by Vivien Blanchet and Aurélie Carimentrand (March 2012, édition Quae).
Book website: http://www.quae.com/fr/r1489-dictionnaire-du-commerce-equitable.html… >> continue reading
Over and beyond questions of familiarity with the offering, purchase intention and willingness to pay, fair trade actors are currently questioning the motivations of consumers and the cognitive representations that they develop. Pursuing the same track as the initial academic investigations into this problematic, this study examines the semantic content of the signifier “fair trade” by clarifying the various semio-narrative programs associated with it.…
Les ressorts de la consommation équitable
Interview published in Nouveau Consommateur n°19 (mai-juin 2008).