Towards an Understanding of Media Usage and Acculturation

Published on 01/01/2009 - Category: - Keywords: , ,

Manel Hadj Hmida, Nil Özçağlar-Toulouse and Marie-Helene Fosse-Gomez. Paper published in Advances in Consumer Research, Volume 36, 2009.

This investigation focuses on the role of the media in the acculturation processes of Maghrebins in France. It seeks to assess the extent to which the media are an agent for acculturation in this specific immigrant population. We carried out thirteen in-depth interviews with a varied sample group, using an interpretative approach. We considered three types of media in this research: the ‘French’ media, the ‘Arab’ media, and the ‘ethnic’ media produced in France but directed at the Maghrebins.… >> continue reading

Le Commerce équitable : Entre utopie et marché

Published on 01/04/2008 - Category: - Keywords:

Book written by Amina Béji-Bécheur and Nil Özçağlar-Toulouse published in 2008 by Vuibert.

book-commerce-equitable-utopie-marcheDestiné aux étudiants en sciences sociales et en écoles de commerce, aux enseignants en gestion, aux praticiens et à tous ceux qui s’interrogent sur le lien entre commerce équitable et marché, cet ouvrage permet de saisir l’ensemble des enjeux de ce secteur.

Le commerce équitable propose de répondre par le marché aux défaillances du commerce international. Dès lors, cette innovation se traduit en de nouvelles pratiques entrepreneuriales.… >> continue reading

Fair Trade: Just How « Fair » Are the Exchanges?

Published on 03/01/2008 - Category: - Keywords: , ,

Amina Béji-Bécheur, Virginie Diaz Pedregal and Nil Özçağlar-Toulouse. Paper published in Journal of Macromarketing 2008; 28; 44.

Fair trade has become increasingly recognized and studied since the late 1990s. It purports to be an example of a “fairer” exchange than conventional trade between South producers and North purchasers. Beyond the controversial definition of a “fair trade,” it is important to query stakeholder practices: To what extent do fair trade stakeholders actually practice the principles of justice in exchanges?… >> continue reading

Towards an Understanding of Consumption Objectors

Published on 01/01/2008 - Category: - Keywords: ,

Marie-Hélène Fosse-Gomez & Nil Özçağlar-Toulouse. Paper published in European Advances in Consumer Research, Volume 8, 2008.

This article studies the topic of meaning in consumption practices that are related to the critics of consuming society. In a postmodern world characterized by symbolism in consumption and a global « crisis of meanings », a deep critical posture of consuming society is studied through its contribution to identity construction processes among « very responsible » consumers whom we refer to as « consumption objectors. … >> continue reading

ANR project ‘ETHNOS’ (ethnicity and consumption)

Published on 01/09/2007 - Category: - Keywords: , ,

This project supported by the French Agence Nationale de la Recherche (National Research Agency) between 2007 and 2010 has focused on the concept of ethnicity in consumption. Immigrant communities from Maghreb and Turkey in France have been analysed, with the aim to understand how consumption practices relate to identity and acculturation processes.

The support from ANR has been particularly useful to establish a network of researchers from varied fields and enable intercultural comparisons.… >> continue reading

Consumer culture theory

Published on 01/01/2007 - Category: - Keywords: , , , , ,

Most of my research is directed at consumer experiences and practices, examined from a cultural perspective.

Consumer culture appears as a consequence of the relational dynamic among consumers, institutions (companies, NGOs, etc.), and the meanings given by consumers to products, companies and brands.

The theoretical perspective adopted – ‘Consumer Culture Theory’ (CCT) – thus addresses consumption in accordance with its sociocultural, experiential and symbolic aspects, using interpretative analyses.

CCT is today an international interdisciplinary field that comprises macro, interpretive, and critical approaches to and perspectives of consumer behavior.… >> continue reading

In search of fair trade: ethical consumer decision making

Published on 01/09/2006 - Category: - Keywords: , ,

Nil Özçağlar-Toulouse, Edward Shiu and Deirdre Shaw. Paper published in International Journal of Consumer Studies, 30, 5, September 2006, pp502–514.

While the market for fair trade products has been growing in many countries, this paper examines the French market where fair trade remains marginal but is experiencing growth. Using a modified Theory of Planned Behaviour framework the research examines consumer intention to  purchase fair trade grocery products in order to explain the pertinent decision-making criteria of both consumers of and potential consumers of fair trade.… >> continue reading

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