Amina Béji-Bécheur, Virginie Diaz Pedregal and Nil Özçağlar-Toulouse. Paper published in Journal of Macromarketing 2008; 28; 44.
Fair trade has become increasingly recognized and studied since the late 1990s. It purports to be an example of a “fairer” exchange than conventional trade between South producers and North purchasers. Beyond the controversial definition of a “fair trade,” it is important to query stakeholder practices: To what extent do fair trade stakeholders actually practice the principles of justice in exchanges?… >> continue reading