Exogamous weddings and fashion in a rising consumer culture: Kabyle minority dynamics of structure and agency

Nacima Ourahmoune & Nil Özçağlar-Toulouse. Paper published in Marketing Theory 2012 12: 81.

This study critically explores the intersection of fashion consumption, gender, and wedding ceremonies in contemporary Algeria. The specific research location offers the opportunity to investigate a Western minority, the Kabyle people, living in an Arabo–Islamic country, which provides a broader spectrum of analysis and enriches understanding of the role of fashion in consumers’ identity project construction. An interpretive analysis of consumer fashion discourses and practices during wedding ceremonies suggests that rising material aspirations play a significant role and reflect marked transformations among the elite.… >> continue reading

The Semantic Ambiguities of Fair Trade: A Micro-mythanalysis of the Imaginaries of Consumption

Philippe Robert-Demontrond & Nil Özçağlar-Toulouse. Paper published in Recherche et Applications en Marketing, vol. 26, n° 4/2011.

illustration-fairtradeOver and beyond questions of familiarity with the offering, purchase intention and willingness to pay, fair trade actors are currently questioning  the motivations of consumers and the cognitive representations that they develop. Pursuing the same track as the initial academic investigations into this problematic, this study examines the semantic content of the signifier “fair trade” by clarifying the various semio-narrative programs associated with it.… >> continue reading

ECHANGE project on second hand products

Photo Stéphane Leitenberger / ADEME

Photo Stéphane Leitenberger / ADEME

The ECHANGE project supported by ADEME (the French Agency for Environment and Energy Conservation) investigates the personal and social barriers that prevent people from sharing products that they don’t want anymore and consider as waste. The research covers tensions that can exist between people and their waste, between two individuals who seek to exchange a second hand product, and between people and specialised organisations dedicated to sharing products.… >> continue reading

PhD student: Hélène Gorge [completed]

phd-helene-gorge

PhD student from September 2011 to December 2014 on the consumption status of working poors. Hélène successfully completed her thesis, received the highest honors for her defense and several awards (ACR Steth PhD Award 2014, Best PhD dissertation for Doctoral Collegium North of France 2015).

My thesis under the supervision of Prof. Nil Özçağlar-Toulouse was entitled Belonging to the consumer society while being a working poor: A socio-historical approach of the construction of the poor consumer figure.

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Still crossing borders: migration, consumption, and markets

Søren Askegaard & Nil Özçaglar-Toulouse (2011). Paper published in Consumption Markets & Culture, 14:3, 217-222.

During the second half of the twentieth century, the expansion in processes of migration has been an essential element in the being and the becoming of political and economic globalization, of globalizing and glocalizing consumer cultures, and of new encounters of collaborations and conflicts worldwide. As such, it has reframed the demographic, social, and economic landscapes of developed as well as developing countries.… >> continue reading

Étudier l’ethnique : La construction de la responsabilité des chercheurs face à un sujet sensible

Amina Béji-Bécheur, Maud Herbert and Nil özçağlar Toulouse (2011). Paper published in Revue française de gestion, 2011/7 N° 216, p. 111-128.

Cet article propose d’analyser les questionnements éthiques auxquels un groupe de chercheurs a été confronté dans le cadre d’un projet de recherche qui s’est avéré et qui a été perçu comme sensible au fil de son développement. La restitution d’une expérience collective de recherche sur le sujet de l’ethnicité offre l’occasion de clarifier la notion de sujet sensible et comment la responsabilité d’une équipe de recherche se construit au fur et à mesure des étapes du projet en interaction avec le contexte et les partenaires de la recherche mais aussi en relation avec l’identité collective du groupe et l’identité personnelle des chercheurs.… >> continue reading

Why does not everybody purchase fair trade products? The question of the fairness of fair trade products’ consumption for consumers

Virginie Diaz Pedregal & Nil Özçağlar-Toulouse. Paper published in International Journal of Consumer Studies 35 (2011) 655–660.

illustration-fairtradeCurrent statistics show that more than three out of four people in France have heard about fair trade. However, fair trade goods are purchased in significantly higher proportions by executive class people, individuals with a postgraduate education, urban dwellers and high-income earners. Why does not everybody purchase fair trade products? An important question follows: is fair trade not really fair for consumers?… >> continue reading

SOBRIETES project on energy sufficiency

This research project is supported by Conseil régional Nord-Pas-Calais and ADEME (the French Agency for Environment and Energy Conservation). It involves 3 regional research centers: Ceraps (Lille 2), Clersé (Lille 1) and LSMRC (Lille 2). A network of institutional and civil society partners is associated to the project.

Beyong energy efficiency and renewables, ‘energy sufficiency’ can play an important role in achieving a ‘Factor 4’ reduction in fossil fuel consumption. This project aims at better understanding and collecting practices related to energy sufficiency in the French Nord Pas de Calais region.… >> continue reading

Demythicising Fair Trade in France: The History of an Ambiguous Project

Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Matthieu Gateau, Philippe Robert-Demontrond. Paper published in Journal of Business Ethics, April 2010, Volume 92, Issue 2 Supplement, pp 205-216.

In France, Fair Trade arrived on the scene in the late twentieth century, and since then has passed through several experimental phases before becoming an enduring ‘‘realistic’’ economic alternative. To understand the transformation, this article defines Fair Trade as a social construct issues and tensions of which change depending on the point of entry.… >> continue reading