Amina Béji-Bécheur, Nacima Ourahmoune and Nil Özçaglar-Toulouse. Paper published in Journal of Consumer Behaviour, J. Consumer Behav. 13: 196–203 (2014).
This article reflects on consumer representations of a typical southern Mediterranean dish that has remained a centerpiece of cultural encounters ever since it was developed in North Africa: couscous. France—a country whose own cuisine is world-renowned, yet which regularly ranks couscous as one of its top three favourite national dishes, and which hosts the largest North African population in Europe—seemed a fertile site for an investigation of the polysemic meanings attached to couscous, a nomad product embedded in socio-historical interrelationships on both shores of the Mediterranean.… >> continue reading