Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Marie-Hélène Fosse-Gomez, Maud Herbert and Sondes Zouaghi. Paper published in Recherche et Applications en Marketing, 24(4), p.57-76, 2009.
This article discusses the work on ethnicity as a social construct. It traces the evolution of research on this theme by proposing to distinguish two major approaches that reflect epistemological and methodological orientations. These approaches are distinguished according to whether they consider ethnicity as a feature or as a resource.… >> continue reading