BENMECHEDDAL A., GORGE H. and ÖZÇAĞLAR-TOULOUSE N. (2017). Published in Journal of MacroMarketing, 37 (2), 193-205.
Alternative markets are often described as exchange systems for people who wish to escape the capitalist markets. In this article, we argue that alternative markets may also emerge in a context of economic constraint, in which people have restricted access to mainstream markets. In order to survive, they have to find alternative ways of obtaining goods and services.… >> continue reading