Content with keyword: ethnicity

L’ethnicité : fabrique marketing

Published on 18/10/2012 - Category: - Keywords:

Book edited by Amina Béji-Bécheur and Nil Özçağlar-Toulouse published in 2012 by Editions EMS Management & Société (France).

book-ethnicite-fabrique-marketingCet ouvrage collectif, fruit d’un projet de recherche financé par l’ANR, propose d’explorer le rôle des consommateurs, des entreprises et des institutions dans la fabrique de l’ethnicité. Après avoir clarifié les concepts, leur origine et leur mesure, la deuxième partie étudie comment le marché s’approprie l’ethnicité et la troisième partie appréhende la construction de formes identitaires proches telles que le régionalisme, le cosmopolitisme ou la « seconde » génération.… >> continue reading

Ethnicity introspected: Researchers in search of their identity

Published on 01/04/2012 - Category: - Keywords: ,

Amina Béji-Bécheur, Nil özçağlar-Toulouse and Sondes Zouaghi. Paper published in Journal of Business Research 65 (2012) 504–510.

illustration-mirrorThis article illustrates the use of researcher introspection prior to undertaking a sensitive research project. We first describe the research design. The contributions of introspection in relation to the concept of ethnicity are then clarified: (1) the feeling of belonging to an ethnic group (or ethnicity) is experienced only through social interaction; and (2) ethnicity is an ongoing process that is organized around self-protection tactics.… >> continue reading

Exogamous weddings and fashion in a rising consumer culture: Kabyle minority dynamics of structure and agency

Published on 05/02/2012 - Category: - Keywords: , , , , ,

Nacima Ourahmoune & Nil Özçağlar-Toulouse. Paper published in Marketing Theory 2012 12: 81.

This study critically explores the intersection of fashion consumption, gender, and wedding ceremonies in contemporary Algeria. The specific research location offers the opportunity to investigate a Western minority, the Kabyle people, living in an Arabo–Islamic country, which provides a broader spectrum of analysis and enriches understanding of the role of fashion in consumers’ identity project construction. An interpretive analysis of consumer fashion discourses and practices during wedding ceremonies suggests that rising material aspirations play a significant role and reflect marked transformations among the elite.… >> continue reading

Still crossing borders: migration, consumption, and markets

Published on 22/07/2011 - Category: - Keywords: , ,

Søren Askegaard & Nil Özçaglar-Toulouse (2011). Paper published in Consumption Markets & Culture, 14:3, 217-222.

During the second half of the twentieth century, the expansion in processes of migration has been an essential element in the being and the becoming of political and economic globalization, of globalizing and glocalizing consumer cultures, and of new encounters of collaborations and conflicts worldwide. As such, it has reframed the demographic, social, and economic landscapes of developed as well as developing countries.… >> continue reading

Étudier l’ethnique : La construction de la responsabilité des chercheurs face à un sujet sensible

Published on 01/07/2011 - Category: - Keywords: ,

Amina Béji-Bécheur, Maud Herbert and Nil özçağlar Toulouse (2011). Paper published in Revue française de gestion, 2011/7 N° 216, p. 111-128.

Cet article propose d’analyser les questionnements éthiques auxquels un groupe de chercheurs a été confronté dans le cadre d’un projet de recherche qui s’est avéré et qui a été perçu comme sensible au fil de son développement. La restitution d’une expérience collective de recherche sur le sujet de l’ethnicité offre l’occasion de clarifier la notion de sujet sensible et comment la responsabilité d’une équipe de recherche se construit au fur et à mesure des étapes du projet en interaction avec le contexte et les partenaires de la recherche mais aussi en relation avec l’identité collective du groupe et l’identité personnelle des chercheurs.… >> continue reading

Ethnicity in the Study of the Consumer: an Overview

Published on 01/12/2009 - Category: - Keywords: , , , ,

Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Marie-Hélène Fosse-Gomez, Maud Herbert and Sondes Zouaghi. Paper published in Recherche et Applications en Marketing, 24(4), p.57-76, 2009.

This article discusses the work on ethnicity as a social construct. It traces the evolution of research on this theme by proposing to distinguish two major approaches that reflect epistemological and methodological orientations. These approaches are distinguished according to whether they consider ethnicity as a feature or as a resource.… >> continue reading

Towards an Understanding of Media Usage and Acculturation

Published on 01/01/2009 - Category: - Keywords: , ,

Manel Hadj Hmida, Nil Özçağlar-Toulouse and Marie-Helene Fosse-Gomez. Paper published in Advances in Consumer Research, Volume 36, 2009.

This investigation focuses on the role of the media in the acculturation processes of Maghrebins in France. It seeks to assess the extent to which the media are an agent for acculturation in this specific immigrant population. We carried out thirteen in-depth interviews with a varied sample group, using an interpretative approach. We considered three types of media in this research: the ‘French’ media, the ‘Arab’ media, and the ‘ethnic’ media produced in France but directed at the Maghrebins.… >> continue reading

ANR project ‘ETHNOS’ (ethnicity and consumption)

Published on 01/09/2007 - Category: - Keywords: , ,

This project supported by the French Agence Nationale de la Recherche (National Research Agency) between 2007 and 2010 has focused on the concept of ethnicity in consumption. Immigrant communities from Maghreb and Turkey in France have been analysed, with the aim to understand how consumption practices relate to identity and acculturation processes.

The support from ANR has been particularly useful to establish a network of researchers from varied fields and enable intercultural comparisons.… >> continue reading