Nil Özçağlar-Toulouse & Bernard Cova. Paper published in Recherche et Applications en Marketing, vol. 25, n° 2/2010.
This paper recapitulates the history of different French schools of thought that came together from the late 1980s through the early 2000s in a research program called Consumer Culture Theory (Arnould and Thompson, 2005). The various authors and studies that were part of this movement are presented in chronological order: their years of clandestinity, legitimization and then consolidation.… >> continue reading